Toyota

Client:

_Toyota

‍Project:

_{Art Meets Innovation – bZ4X Miami Art Week Campaign}

‍Deliverables:

_{Hero documentary-style video, artist profiles, vehicle wrap reveals, event footage, and social/commercial assetsApproach: Full-scale production}

_{Toyota partnered with us to create a cinematic campaign film for Art Meets Innovation, showcasing the all-electric bZ4X during Miami Art Week. Three renowned artists Sophy Tuttle, Blaine Fontana, and Erik Burke were commissioned to create large-scale murals inspired by their hometowns and the spirit of the bZ4X. These murals were then transformed into stunning vehicle wraps and unveiled at the event.}

_{We handled full production: concepting, on-location shooting with the artists, event coverage, and polished editing.}

The Challenge

_{Blend the worlds of contemporary art and automotive innovation in a compelling way. Capture the creative process behind each mural, the transformation into vehicle wraps, and the energy of Miami Art Week while making the bZ4X feel like a true canvas for artistic expression premium, forward-thinking, and emotionally resonant.}

What We Delivered

• Hero Video: A dynamic short film following the artists’ journeys from mural creation in their hometowns to the final vehicle wraps rolling out at Miami Art Week. Includes intimate interviews, time-lapse creation footage, and vibrant event reveal sequences.
• Lifestyle & Detail Library: Behind-the-scenes artist process shots, close-ups of the intricate wraps on the bZ4X, atmospheric Miami event footage, and versatile cutdowns for social platforms.
• Cinematic Treatment: Bold, colorful visuals with energetic pacing, natural lighting, and a tone that celebrates the intersection of art, design, and electric mobility.

Results

_{A standout campaign piece that successfully merged art and innovation, generating strong engagement during Miami Art Week and across digital channels. The film helped position the Toyota bZ4X as a creative, forward-thinking vehicle that inspires artists and drivers alike.}

_{This project demonstrates our ability to scale into larger, experiential campaigns while maintaining the same efficient, high-quality delivery as our core Ship & Shoot work.}