Nike

Bowerman Club

Client:‍

_Nike

‍Project:‍

_{Bowerman Club 3D Commercial}

‍Deliverables:‍

_{Hero 3D product video, animated sequences, and social/commercial assets}

‍Approach:‍

_{Ship & Shoot (Fully 3D Production) Nike came to us for the}_{Bowerman Club}_{a premium 3D commercial celebrating the iconic running club and its heritage. We handled the entire project from scratch: using photogrammetry to scan the shoe for accurate geometry and textures, then modeling, animating, and rendering everything in Cinema 4D with Octane Render based on storyboards developed with the client.}

The Challenge

_{Create a high-end, cinematic 3D commercial that honors the Bowerman Club’s rich legacy while showcasing the shoe’s design and performance. Deliver dynamic, engaging animation efficiently while staying true to Nike’s premium standards and the client’s vision.}

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Photos coming.

What We Delivered

Hero 3D Animation Video: Dynamic sequences bringing the Bowerman Club story to life — featuring the scanned shoe in motion with energetic running sequences, heritage-inspired visuals, and smooth, cinematic camera work.
Feature & Detail Library: Close-up animations highlighting shoe details, material textures, and lifestyle-style movement optimized for social and web.
Cinematic 3D Treatment: Photorealistic rendering with precise lighting, fluid motion, and a premium tone that captures the spirit of the Bowerman Club.

Results

A smooth, successful collaboration that left the client happy with the final 3D commercial. The fully animated approach allowed for complete creative control, perfect detail accuracy, and fast iteration while delivering a polished piece that aligns with Nike’s high standards.

Another efficient Ship & Shoot 3D win: client provides the brief and storyboards, we scan, build, and deliver high-impact animation that performs.

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