Baker Brothers Productions

Client:

_Coop

‍Project:

_{Coop Adjustable Pillow 3D Product Animation}

‍Deliverables:

_{Hero 3D product video, feature animations, detail shots, and social/commercial assets}

‍Approach:

_{Ship & Shoot (Fully 3D Production) Coop came to us with their adjustable pillow and a clear brief. We created the entire campaign from scratch in 3D modeling, texturing, lighting, and animating in Cinema 4D with Octane Render to showcase the pillow’s innovative fill system and customizable comfort.}

The Challenge

_{Demonstrate the unique adjustable fill system and premium construction in a visually engaging, premium way. Make a functional bedding product feel luxurious, approachable, and desirable while clearly communicating the benefits of personalized comfort through dynamic 3D animation.}

‍

Photos coming.

What We Delivered

Hero 3D Animation Video: Smooth, satisfying sequences showing the pillow’s adjustability adding or removing fill, fluffing, and shaping for different sleep positions. Dynamic camera moves and realistic fabric/soft-body simulations.
Feature & Detail Library: Close-up animations of the adjustable fill system, premium materials, zippered access, and versatile lifestyle-style shots optimized for social, e-commerce, and web.
Cinematic 3D Treatment: Photorealistic rendering with soft, inviting lighting, natural fabric behavior, and a clean, premium tone that highlights comfort and quality.

Results

High-impact 3D content that effectively showcases the pillow’s customizable comfort and helped elevate the brand’s premium positioning across digital channels. The fully animated approach allowed for perfect control over every detail and interaction that would have been difficult in live-action.

A complete Ship & Shoot 3D success: client sends the product specs and vision, we deliver polished, ready-to-use animation assets that perform.

‍

COOP