Simms

Client:

_{Simms Fishing}

Project:

_{Foul Weather System Launch Video & Product Content}

‍Deliverables:

_{‍ Hero commercial video, layering system demonstration, lifestyle footage, detail shots, and full social/commercial asset suite}

‍Approach: Ship & Shoot

_{Simms shipped us their Foul Weather System a complete head-to-toe layering solution designed for anglers who fish through whatever the sky throws at them. Jacket, bibs, base layers, and accessories built for maximum protection, breathability, and mobility in serious rain, wind, and cold. They gave us the gear and the vision. We handled concepting through final delivery shooting, editing, and turning it into slick performing assets.}

What We Delivered

• Hero Video: Dynamic on-water and in-storm studio footage demonstrating the full layering system  pulling on the shell in pouring rain, staying mobile while fishing, and staying dry and focused through harsh conditions.
• Detail & Lifestyle Library: Close-ups of critical features (waterproof seals, breathable fabrics, strategic pockets, reinforced construction), vertical Reels/TikTok assets, and versatile cutdowns.
• Cinematic Treatment: Moody, stylized studio lighting to capture the grit of foul weather fishing while highlighting the system’s performance and Simms’ premium quality.

Results

_{Powerful launch content that clearly communicates durability and comfort in real fishing conditions. Assets helped drive excitement and confidence in the new system across social and web channels.}

_{Classic Ship & Shoot execution: client sends the product and brief, we deliver polished, ready-to-use video and assets that perform  no production headaches, just strong results.}

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