Tri-met

I love bus

Client:

_TriMet

‍Project:‍

_{I Love Bus Campaign}

‍Deliverables:‍

_{Hero campaign video, transit-ready spots, and social assets}

‍Approach:

_{Full Concept to Delivery. We developed the entire concept for this TriMet campaign, a funny, character-driven spot about a guy who is way too into riding the bus. We cast Han from Kim Jong Grillin as the bus guy, and he delivered a performance that made the idea work. The spot ran across TriMet and generated real local buzz.}

The Challenge

_{Create something memorable for transit advertising. Turn a basic “ride the bus” message into a piece people would actually notice and talk about.}

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Photos coming.

What We Delivered

Hero Campaign Video: A short, character-driven spot we fully concepted and produced. Han plays an overly enthusiastic bus guy with perfect timing and energy. The humor comes from the character, not from production tricks.
Transit & Social Assets: Cuts formatted for TriMet displays and social, keeping the tone and performance intact.
Tone & Treatment: Clean, straightforward production focused on casting and writing. Local, specific, and funny without trying too hard.

Results

The campaign stood out in a category that usually disappears. People recognized the bus guy, shared the spot, and it created noticeable local conversation. A clear example of building a concept and executing it cleanly.

We came up with the idea, cast it, and delivered a piece that actually got attention.

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start project BACK