OBOZ

OBOZ -Wakata

Client:

Oboz Footwear

Project:

Oboz Sawtooth Hiking Boot Product Video

Deliverables:

Hero product video, lifestyle footage, detail shots, and social/commercial assets

Approach:

Ship & Shoot. Oboz shipped us their iconic Sawtooth hiking boot for a focused product campaign. We captured the boot’s rugged performance, comfort, and trail-ready features in a cinematic way that speaks directly to hikers and outdoor enthusiasts.

The Challenge

Highlight the Sawtooth’s key strengths — durable construction, excellent traction, all-day comfort, and reliable protection — in a visually compelling format. Make a technical hiking boot feel exciting and trustworthy while staying true to Oboz’s authentic, nature-first brand identity.

Photos coming.

What We Delivered

  • Hero Product Video: Dynamic on-trail footage showing the Sawtooth in action — hiking rugged terrain, gripping slippery surfaces, and delivering comfort over long miles. Strong detail shots of the outsole, waterproof materials, and fit.
  • Lifestyle & Detail Library: Versatile lifestyle sequences, close-up engineering shots, and vertical assets optimized for social media and web.
  • Cinematic Treatment: Natural, earthy visuals with authentic outdoor lighting, satisfying motion, and a tone that feels adventurous yet premium.

Results

High-performing content that effectively showcases the Sawtooth’s capabilities and reinforces Oboz’s reputation for building boots that thrive on real trails. Assets were used across social channels and product pages to drive engagement and sales.

Another clean Ship & Shoot execution: client sends the product and vision, we deliver polished, trail-tested video that performs.