Nike

Client:

_Nike

Project:

_{The Serena Williams Building Launch}

‍Deliverables:

_{Multi-iteration short film, cinematic reenactments, investigative sequences, and atmospheric visuals}

‍Approach:

_{We created The Serena Williams Project a thoughtful cinematic exploration the building Nike created and dedicated to Serena Williams}

_{This project took a deeper, artistic approach: analyzing those defining moments across three distinct iterations to examine broader themes of perception, authority, and representation in sports.}

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What We Delivered

• Hero Short Film: A layered, multi-perspective piece featuring dramatic reenactments, archival integration, and original cinematography that re-examines the two key moments in three stylistic iterations.
• Detail & Lifestyle Library: Moody, high-end visuals with powerful slow-motion sequences, intimate framing, and atmospheric treatments that elevate the narrative.
• Cinematic Treatment: A bold, contemplative tone that blends documentary elements with experimental filmmaking resulting in a visually striking and intellectually engaging final piece.

Results

_{A compelling short film that stands out in the festival and online spaces, sparking conversations around the intersection of sports, race, and gender. It showcases our ability to handle sensitive, culturally significant topics with creativity and depth. This project highlights how we expand beyond our core Ship & Shoot model into ambitious, full-scale creative productions while maintaining the same commitment to quality and storytelling.}

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