Baker Brothers Productions

Client:

_{InsideTracker}

‍Project:

_{Project Eclipse – Shalane Flanagan Challenge Documentary}

‍Deliverables:

_{Hero documentary video, performance tracking visuals, interview sequences, and social/commercial assets}

‍Approach:

_{Full-scale production.}

_{InsideTracker partnered with us to document}_{Project Eclipse}_{— an ambitious performance challenge featuring endurance legend Shalane Flanagan. The project followed her journey using InsideTracker’s blood biomarker analysis and personalized nutrition recommendations to optimize recovery, performance, and longevity. We captured the full story from training through data-driven insights and real-world results.}

The Challenge

_{Translate complex blood biomarker data and personalized science into an emotionally compelling, visually engaging film. Balance educational content about InsideTracker’s technology with the human story of an elite athlete pushing her limits.}

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Photos coming.

What We Delivered

Hero Documentary Video: A cinematic short film following Shalane’s Project Eclipse journey — training footage, blood testing moments, expert interviews, and performance breakthroughs.
Data & Lifestyle Library: Clean motion graphics visualizing biomarker data, before-and-after comparisons, and dynamic lifestyle/training sequences optimized for social and web.
Cinematic Treatment: Motivational yet premium tone with natural lighting, energetic pacing, and thoughtful integration of scientific visuals with emotional storytelling.

Results

The film effectively communicated the power of personalized health optimization, generating strong engagement across InsideTracker’s channels and helping showcase the real-world impact of their platform with a high-profile athlete.

This project highlights our ability to handle science-forward, documentary-style work while delivering the same high production value as our commercial Ship & Shoot projects.

Inside Tracker