SIMMS

SIMMS - CX

Client:

_{Simms Fishing}

‍Project:

_{Simms CX Product Campaign (Multi-Year)}

‍Deliverables:

_{Hero product videos, lifestyle footage, detail shots, and social/commercial assets}

‍Approach:

_{Ship & Shoot. We produced the}_{Simms CX}_{campaign across two consecutive years. Simms shipped the product and brief each season; we handled concepting, shooting, and delivery of polished assets that highlighted the CX line’s performance and design.}

The Challenge

_{Showcase the CX’s technical features and on-water performance in a consistent, premium way year after year. Create content that feels fresh while reinforcing Simms’ reputation for durable, high-performance fishing gear.}

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Photos coming.

What We Delivered

Hero Product Videos: Dynamic footage of the CX in real fishing environments — casting, wading, and handling the elements — with strong focus on fit, materials, and function.
Detail & Lifestyle Library: Close-up product shots, lifestyle sequences, and versatile cutdowns optimized for social media, web, and campaigns.
Cinematic Treatment: Natural outdoor lighting, authentic movement, and a rugged-yet-refined tone that matches Simms’ brand.

Results

Successful multi-year collaboration that delivered consistent, high-quality content for the CX line. The assets supported product launches and brand visibility across digital channels while staying efficient under the Ship & Shoot model.

A strong ongoing Ship & Shoot partnership: client sends the product and vision each year, we deliver polished video that performs.