SIMMS

SIMMS - G3 WADERS

Client:

Simms Fishing

Project:

G3 Waders Product Campaign

Deliverables:

Hero product video, on-water footage, detail shots, and social/commercial assets

Approach:

Ship & Shoot
Simms shipped us their flagship G3 Waders for a premium product campaign. We captured the waders’ advanced waterproof/breathable performance, durability, and comfort in real fishing conditions.

The Challenge

Showcase the technical superiority of the G3 Waders — 3-layer fabric, strategic reinforcements, and ergonomic fit — in a way that feels authentic to serious anglers while highlighting the premium quality Simms is known for.

Photos coming.

What We Delivered

  • Hero Product Video: Dynamic on-water and riverside footage demonstrating the waders in action — casting, wading, and enduring tough conditions while staying dry and comfortable.
  • Detail & Lifestyle Library: Close-up shots of fabric construction, seams, pockets, and booties, plus versatile lifestyle sequences optimized for social and web.
  • Cinematic Treatment: Natural outdoor lighting, authentic movement, and a rugged, premium tone that reinforces trust and performance.

Results

Strong visual content that effectively communicates the G3 Waders’ reliability and comfort, helping drive interest and sales for this flagship product.

Another successful Ship & Shoot execution: client sends the gear and brief, we deliver polished, field-tested video that performs.