SIMMS

SIMMS - G4 WADERS

Client:

_{Simms Fishing}

‍Project:

_{Simms G4 Waders Product Campaign}

‍Deliverables:

_{Hero product video, multi-generation product showcase, detail shots, and social/commercial assets}

‍Approach:

_{Ship & Shoot. Simms shipped us the G4 Waders along with previous-year iterations. We created a product-focused piece with no talent — instead highlighting three generations of the G4 side-by-side. Rigging the older and current models for clean comparison shots was a fun technical challenge that let the evolution of the product speak for itself.}

The Challenge

_{Tell the story of the G4 Waders’ refinement over multiple years without people. Showcase fit, construction, and performance improvements across three iterations in a clear, premium way that feels intentional and informative rather than just a standard product video.}

Photos coming.

What We Delivered

Hero Product Video: Clean, cinematic sequences featuring three generations of the G4 Waders — carefully rigged and lit to highlight design evolution, material upgrades, and key performance details.
Detail Library: Close-up shots of fabric, seams, reinforcements, and construction differences across the iterations, plus versatile cutdowns for social and web.
Cinematic Treatment: Precise studio lighting and controlled camera work that keeps the focus entirely on the product while maintaining a premium, technical aesthetic.

Results

A distinctive product piece that clearly communicates the progression of the G4 line. The multi-year comparison approach gave Simms a unique way to show continuous improvement and helped the content stand out across digital channels.

A creative Ship & Shoot success: client sends the products (including legacy pieces), we rig, shoot, and deliver a polished comparison-focused video that performs.