Simms Fishing

Simms G4

Client:

_{Simms Fishing}

‍Project:

_{Simms G4 Product Commercial}

‍Deliverables:

_{Hero commercial video (hybrid 3D + live-action), detail shots, and social/commercial assets}

‍Approach:

_{Ship & Shoot (Hybrid 3D + Live-Action) Simms shipped us the G4 for a premium product commercial. We created a hybrid piece — roughly 70% 3D animation and 30% real footage — blending photorealistic Cinema 4D/Octane work with authentic on-water and lifestyle shots.}

The Challenge

_{Showcase the G4’s technical performance and premium construction in a way that feels both cinematic and real. Use 3D to highlight details and movement that are hard to capture perfectly in live-action, while grounding the piece with real-world footage for authenticity.}

Photos coming.

What We Delivered

Hero Hybrid Commercial: Dynamic sequences combining photorealistic 3D product animation with real footage of the G4 in fishing environments. Seamless transitions between CG and live-action keep the focus on performance and quality.
Detail & Feature Library: Close-up 3D animations of materials, construction, and key features, plus complementary real-world lifestyle and product shots optimized for social and web.
Cinematic Treatment: High-end lighting and motion in 3D, matched with natural outdoor footage for a cohesive, premium look that feels true to Simms.

Results

A polished hybrid commercial that effectively communicates the G4’s capabilities while standing out visually. The mix of 3D precision and real footage delivered strong, versatile assets for digital and campaign use.

A strong Ship & Shoot hybrid success: client sends the product and brief, we blend 3D and live-action into a cohesive piece that performs.