Sorel
SS24 Embrace the Unscripted
Post-production partnership: including editing, color grading, and motion graphics for TV and social assets
We handled post-production for the social video campaign, transforming a library of still photography into dynamic, collage-inspired films. Using a stop-motion approach, we elevated the imagery through layered animation, motion design, and rhythmic editing, creating seven unique campaign cuts along with a full suite of social edits, cutdowns, and platform-specific aspect ratios.
Create a motion-first social campaign using only still photography while maintaining the energy and spontaneity of live-action content. The goal was to transform static imagery into engaging films that felt handcrafted, playful, and native to social without ever feeling like a slideshow.
Campaign Edit Suite: Seven unique campaign films, three cutdowns from each collection, built from still photography to use for all social channels.
