Baker Brothers Productions

Client:

_{XS Energy}

‍Project:

_{XS Energy Drink Commercial}

‍Deliverables:

_{Hero commercial video, product footage, and social assets}

‍Approach:

_{Ship & Shoot}

_{XS Energy shipped us their energy drink products and a creative brief. We filmed the campaign using anamorphic lenses, giving the footage a distinctive cinematic look with beautiful flares, shallow depth of field, and a premium, widescreen feel.}

The Challenge

_{Create high-energy, craveable content that captures the bold, active lifestyle of the XS Energy brand. Make the drink feel refreshing, powerful, and premium while delivering a unique visual style that stands out in a crowded energy drink market.}

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Photos coming.

What We Delivered

Hero Commercial Video: Dynamic, high-energy sequences showcasing the product in action — crisp pours, condensation details, and lifestyle moments with athletes and active users. The anamorphic lens added cinematic character with signature horizontal flares and a filmic quality.
Lifestyle & Detail Library: Versatile close-up product shots, action sequences, and vertical cutdowns optimized for social media and web.
Cinematic Treatment: Bold, vibrant visuals with anamorphic lens characteristics, energetic pacing, and a premium tone that makes the drink feel aspirational and high-performance.

Results

Eye-catching commercial content that effectively communicates energy and refreshment. The distinctive anamorphic look helped the campaign stand out across digital and broadcast platforms.

A strong Ship & Shoot execution: client sends the product and brief, we deliver polished, cinematic video with a unique visual edge.

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